Ab durch die Hecke Case Study: Website, UX & Content Marketing by FRAEM

why FRÆM ?

We know trade.From the inside.

We know trade.From the inside.

FRÆM is a specialized marketing agency from Munich, built for one world: trades, construction, and industry. We don't know these industries from presentations. We know them from the field. Strategy, creative, and production, all under one roof. No subagencies, no friction, no lost-in-translation moments between idea and execution.

Our Focus
Our Focus
Our Focus

The FRÆMWORK
Four phases.
One direction.

Trusted by

  • Maleco
  • Ab durch die Hecke
  • Still
  • Still
  • Ford Pro
  • Richmond Blackwood
  • Motus
  • endress
  • Exotic Vaults
  • DEUN
  • Konvi
  • Maleco
  • Ab durch die Hecke
  • Still
  • Still
  • Ford Pro
  • Richmond Blackwood
  • Motus
  • endress
  • Exotic Vaults
  • DEUN
  • Konvi

Here’s what we’ve been up to

Here’s what we’ve been up to

From local legends to global brands

From local legends to global brands

Ab durch die Hecke

AL-KO

Maleco

Godelmann

N + F Wohnbau

  • Warenlieferung
  • Taxes
  • Maleco
  • Client Succes
  • Ab durch die Hecke
  • Maleco Auf Stapler
  • Creativiry is Key
  • Ab durch die Hecke
  • Staplerfahrer
  • Ab durch die Hecke. Heckenschnitt
  • Warenlieferung
  • Taxes
  • Maleco
  • Client Succes
  • Ab durch die Hecke
  • Maleco Auf Stapler
  • Creativiry is Key
  • Ab durch die Hecke
  • Staplerfahrer
  • Ab durch die Hecke. Heckenschnitt
  • Ab durch die Hecke
  • Ab durch die Hecke. Heckenschnitt
  • Creativiry is Key
  • Konvi Luxury Investment
  • Ab durch die Hecke
  • Ab durch die Hecke. Heckenschnitt
  • Creativiry is Key
  • Konvi Luxury Investment

The perfect fit!

The perfect fit!

One-size-fits-all? Not our thing. We learn your brand inside out so we can create strategies that matches your tone, fits your vision, and actually lands with your audience. Whether it is sharp and professional or relaxed and approachable, we make sure it feels like you every step of the way.

One-size-fits-all? Not our thing. We learn your brand inside out so we can create strategies that matches your tone, fits your vision, and actually lands with your audience. Whether it is sharp and professional or relaxed and approachable, we make sure it feels like you every step of the way.

  • Konvi Luxury Investment
  • Ab durch die Hecke. Rollrasen
  • blob_ooefwd.webp
  • 3 rules for mobile UX design
  • Ab durch die Hecke. Heckenschnitt
  • Konvi Luxury Investment
  • Ab durch die Hecke. Rollrasen
  • blob_ooefwd.webp
  • 3 rules for mobile UX design
  • Ab durch die Hecke. Heckenschnitt

What our partners say

What our partners say

Frequently Asked

Frequently Asked

Questions

Questions

What is Fraem®?

What makes FRAEM different from other marketing agencies?

Do I need to know exactly what I want before reaching out?

We already have a brand. Can Fraem still help?

Want to learn more about us? Check out our entire FAQ!

Want to learn more about us? Check out our entire FAQ!

Interested in Content Marketing?

Check out our most recent articles!

Interested in Content Marketing?

Check out our most recent articles!

Cover illustration: Why your Handwerk website isn't doing its job. FRÆM mascot with broken laptop and construction tape
Cover illustration: Why your Handwerk website isn't doing its job. FRÆM mascot with broken laptop and construction tape

Why Your Handwerk Website Isn't Doing Its Job

94% of German Handwerk businesses have a website. Only 3 of 500 audited sites came close to actually doing their job. Here's what "it works for us" is really costing you.

Cover illustration: Why your Handwerk website isn't doing its job. FRÆM mascot with broken laptop and construction tape
Cover illustration: Why your Handwerk website isn't doing its job. FRÆM mascot with broken laptop and construction tape
Framer vs Wordpress vs TYPO3
Framer vs Wordpress vs TYPO3

Framer vs. WordPress vs. TYPO3

Framer or WordPress for your Handwerk business? An honest comparison on cost, maintenance, and SEO. Plus when Webflow or TYPO3 actually makes sense.

Framer vs Wordpress vs TYPO3
Framer vs Wordpress vs TYPO3
Sales vs Marketing
Sales vs Marketing

Sales vs. Marketing: Who's Actually Right?

The classic sales vs. marketing argument is rarely about who's right. It's usually about a disconnect nobody wants to name. Here's how to spot it, and how to fix it.

Sales vs Marketing
Sales vs Marketing
Trades and Marketing
Trades and Marketing

Marketing in Trades and Construction, Done Right

Trades, construction and industry don't work like other sectors. Here's what we've learned from years of doing marketing in this space, with examples from the work.

Trades and Marketing
Trades and Marketing

Content that converts
(and doesn’t suck).
Let’s talk.

Content that converts
(and doesn’t suck).
Let’s talk.

Content that converts
(and doesn’t suck).
Let’s talk.

Nikkan & Soli Managing Directors

Nikkan & Soli Managing Directors

Nikkan & Soli Managing Directors