Ab durch die Hecke Case Study: Website, UX & Content Marketing by FRAEM
why FRÆM ?
We know trade.From the inside.
We know trade.From the inside.
FRÆM is a specialized marketing agency from Munich, built for one world: trades, construction, and industry. We don't know these industries from presentations. We know them from the field. Strategy, creative, and production, all under one roof. No subagencies, no friction, no lost-in-translation moments between idea and execution.

Like what you see?
Like what you see?
Like what you see?
Our Focus
Our Focus
Our Focus
The FRÆMWORK™
Four phases. One direction.
The perfect fit!
The perfect fit!
One-size-fits-all? Not our thing. We learn your brand inside out so we can create strategies that matches your tone, fits your vision, and actually lands with your audience. Whether it is sharp and professional or relaxed and approachable, we make sure it feels like you every step of the way.
One-size-fits-all? Not our thing. We learn your brand inside out so we can create strategies that matches your tone, fits your vision, and actually lands with your audience. Whether it is sharp and professional or relaxed and approachable, we make sure it feels like you every step of the way.
What our partners say
What our partners say
Frequently Asked
Frequently Asked
Questions
Questions
What is Fraem®?
What makes FRAEM different from other marketing agencies?
Do I need to know exactly what I want before reaching out?
We already have a brand. Can Fraem still help?
Want to learn more about us? Check out our entire FAQ!
Want to learn more about us? Check out our entire FAQ!
Interested in Content Marketing?
Check out our most recent articles!
Interested in Content Marketing?
Check out our most recent articles!

Why Your Handwerk Website Isn't Doing Its Job
94% of German Handwerk businesses have a website. Only 3 of 500 audited sites came close to actually doing their job. Here's what "it works for us" is really costing you.


Framer vs. WordPress vs. TYPO3
Framer or WordPress for your Handwerk business? An honest comparison on cost, maintenance, and SEO. Plus when Webflow or TYPO3 actually makes sense.


Sales vs. Marketing: Who's Actually Right?
The classic sales vs. marketing argument is rarely about who's right. It's usually about a disconnect nobody wants to name. Here's how to spot it, and how to fix it.


Marketing in Trades and Construction, Done Right
Trades, construction and industry don't work like other sectors. Here's what we've learned from years of doing marketing in this space, with examples from the work.


Why Your Handwerk Website Isn't Doing Its Job
94% of German Handwerk businesses have a website. Only 3 of 500 audited sites came close to actually doing their job. Here's what "it works for us" is really costing you.


Framer vs. WordPress vs. TYPO3
Framer or WordPress for your Handwerk business? An honest comparison on cost, maintenance, and SEO. Plus when Webflow or TYPO3 actually makes sense.


Sales vs. Marketing: Who's Actually Right?
The classic sales vs. marketing argument is rarely about who's right. It's usually about a disconnect nobody wants to name. Here's how to spot it, and how to fix it.



Why Your Handwerk Website Isn't Doing Its Job
94% of German Handwerk businesses have a website. Only 3 of 500 audited sites came close to actually doing their job. Here's what "it works for us" is really costing you.




Framer vs. WordPress vs. TYPO3
Framer or WordPress for your Handwerk business? An honest comparison on cost, maintenance, and SEO. Plus when Webflow or TYPO3 actually makes sense.




Sales vs. Marketing: Who's Actually Right?
The classic sales vs. marketing argument is rarely about who's right. It's usually about a disconnect nobody wants to name. Here's how to spot it, and how to fix it.




Marketing in Trades and Construction, Done Right
Trades, construction and industry don't work like other sectors. Here's what we've learned from years of doing marketing in this space, with examples from the work.


Content that converts
(and doesn’t suck).
Let’s talk.
Content that converts
(and doesn’t suck).
Let’s talk.
Content that converts
(and doesn’t suck).
Let’s talk.


Nikkan & Soli Managing Directors


Nikkan & Soli Managing Directors


Nikkan & Soli Managing Directors















































