Ab durch die Hecke Case Study: Website, UX & Content Marketing by FRAEM

why FRÆM ?

We know trade.From the inside.

We know trade.From the inside.

FRÆM is a specialized marketing agency from Munich, built for one world: trades, construction, and industry. We don't know these industries from presentations. We know them from the field. Strategy, creative, and production, all under one roof. No subagencies, no friction, no lost-in-translation moments between idea and execution.

Our Focus
Our Focus
Our Focus

The FRÆMWORK
Four phases.
One direction.

Trusted by

  • Maleco
  • Ab durch die Hecke
  • Still
  • Still
  • Ford Pro
  • Richmond Blackwood
  • Motus
  • endress
  • Exotic Vaults
  • DEUN
  • Konvi
  • Maleco
  • Ab durch die Hecke
  • Still
  • Still
  • Ford Pro
  • Richmond Blackwood
  • Motus
  • endress
  • Exotic Vaults
  • DEUN
  • Konvi
Focusonwhatyou'rebestat
Focusonwhat
Focusonwhat

And we’ll do the same

you're best at!

you're best at!

And we’ll do the same

And we’ll do the same

Developing strategies that drive growth

Developing strategies that drive growth

Developing content strategies that drive engagement

Using easy to understand key metrics

Support from concept to execution

Using easy to understand key metrics

Using easy to understand key metrics

End-to-end marketing support from concept to execution

Support from concept to execution

Here’s what we’ve been up to

Here’s what we’ve been up to

From local legends to global brands

From local legends to global brands

Ab durch die Hecke

Endress

Maleco

AL-KO

Ford Pro

N + F Wohnbau

  • Warenlieferung
  • Taxes
  • Maleco
  • Client Succes
  • Ab durch die Hecke
  • Maleco Auf Stapler
  • Creativiry is Key
  • Ab durch die Hecke
  • Staplerfahrer
  • Ab durch die Hecke. Heckenschnitt
  • Warenlieferung
  • Taxes
  • Maleco
  • Client Succes
  • Ab durch die Hecke
  • Maleco Auf Stapler
  • Creativiry is Key
  • Ab durch die Hecke
  • Staplerfahrer
  • Ab durch die Hecke. Heckenschnitt
  • Ab durch die Hecke
  • Ab durch die Hecke. Heckenschnitt
  • Creativiry is Key
  • Konvi Luxury Investment
  • Ab durch die Hecke
  • Ab durch die Hecke. Heckenschnitt
  • Creativiry is Key
  • Konvi Luxury Investment

The perfect fit!

The perfect fit!

One-size-fits-all? Not our thing. We learn your brand inside out so we can create strategies that matches your tone, fits your vision, and actually lands with your audience. Whether it is sharp and professional or relaxed and approachable, we make sure it feels like you every step of the way.

One-size-fits-all? Not our thing. We learn your brand inside out so we can create strategies that matches your tone, fits your vision, and actually lands with your audience. Whether it is sharp and professional or relaxed and approachable, we make sure it feels like you every step of the way.

  • Konvi Luxury Investment
  • Ab durch die Hecke. Rollrasen
  • blob_ooefwd.webp
  • 3 rules for mobile UX design
  • Ab durch die Hecke. Heckenschnitt
  • Konvi Luxury Investment
  • Ab durch die Hecke. Rollrasen
  • blob_ooefwd.webp
  • 3 rules for mobile UX design
  • Ab durch die Hecke. Heckenschnitt

What our partners say

What our partners say

Frequently Asked

Frequently Asked

Questions

Questions

What is Fraem®?

What makes FRAEM different from other marketing agencies?

Do I need to know exactly what I want before reaching out?

We already have a brand. Can Fraem still help?

Want to learn more about us? Check out our entire FAQ!

Want to learn more about us? Check out our entire FAQ!

Interested in Content Marketing?

Check out our most recent articles!

Interested in Content Marketing?

Check out our most recent articles!

Marketing in Trades and Construction, Done Right

Trades, construction and industry don't work like other sectors. Here's what we've learned from years of doing marketing in this space, with examples from the work.

The FRÆMWORK
The FRÆMWORK

The FRÆMWORK by Fraem: Explore. Shape. Create. Evolve

Every Fraem project follows the same four phases. Here's why they exist, how they connect, and what happens when you skip the wrong one.

The FRÆMWORK
The FRÆMWORK
Social Listening 2026
Social Listening 2026

Social Listening 2026: Spot Trends Before They Go Viral

Discover how social listening in 2026 helps you catch trend signals early, before they hit viral, using search, comment insights, and a weekly routine that drives conversions.

Social Listening 2026
Social Listening 2026
Marketing Funnel
Marketing Funnel

Marketing Funnel Explained: Customer Conversion in 2025

Discover how the 2025 marketing funnel transforms awareness into conversion using social media, smart booking tools, and UX-driven websites that turn visitors into buyers.

Marketing Funnel
Marketing Funnel

Content that converts
(and doesn’t suck).
Let’s talk.

Content that converts
(and doesn’t suck).
Let’s talk.

Content that converts
(and doesn’t suck).
Let’s talk.

Nikkan & Soli Managing Directors

Nikkan & Soli Managing Directors

Nikkan & Soli Managing Directors