Ab durch die Hecke® is a young, innovative landscaping company based in Munich, specializing in residential and commercial garden design and maintenance. Founded by a team of ambitious entrepreneurs, the company stands out for its fresh approach to landscaping, combining creativity with top-notch service.
Ab durch die Hecke® is a young, innovative landscaping company based in Munich, specializing in residential and commercial garden design and maintenance. Founded by a team of ambitious entrepreneurs, the company stands out for its fresh approach to landscaping, combining creativity with top-notch service.
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Spatial Audio immerses you in Dolby Atmos, 5.1, or 7.1 surround sound that feels like it's coming from every direction. Connect HomePod for three-dimensional audio that places you right in the middle of the action. Or connect AirPods for a personal theater experience with sound that automatically adjusts to stay centered on the TV even if you move around the room.
Enhance Dialogue pulls spoken words forward, whether you listen through your built-in TV speakers, HomePod, AirPods, Bluetooth speakers, or receivers. So even whispers are heard more clearly amid the music and background sounds of your favorite movies and shows — making a truly immersive home theater experience sound even better.
Ab durch die Hecke® is a young, innovative landscaping company based in Munich, specializing in residential and commercial garden design and maintenance. Founded by a team of ambitious entrepreneurs, the company stands out for its fresh approach to landscaping.
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Ab durch die Hecke®
Ab durch die Hecke®
Ab
durch
die
Hecke®
Full-Marketing Service
End-to-end Marketing Support
Growing a Brand and Building a Dream Team
Growing a Brand and Building a Dream Team
How FRAEM® helped Ab durch die Hecke stand out as a new competitive player in an established industry.
How FRAEM® helped Ab durch die Hecke stand out as a new competitive player in an established industry.
Industry Challenges
The German landscaping industry is characterized by outdated structures, processes, and brandings. While the branch offers significant demand for professional Gardening & Landscaping, few break the growth boundaries set by challenges. Together with Ab durch die Hecke we were able to overcome these obstacles and set a new standard for the industry. Read more below:
Industry Challenges
The German landscaping industry is characterized by outdated structures, processes, and brandings. While the branch offers significant demand for professional Gardening & Landscaping, few break the growth boundaries set by challenges. Together with Ab durch die Hecke we were able to overcome these obstacles and set a new standard for the industry. Read more below:
Building brand awareness
Recruiting skilled personnel
Expanding service offerings
Building brand awareness
Recruiting skilled personnel
Expanding service offerings
Building brand awareness
Recruiting skilled personnel
Expanding service offerings
Followers across all channels
Followers across all channels
Followers across all channels
Qualified hires through recruiting campaing
Qualified hires through recruiting campaing
Qualified hires through recruiting campaing
Qualified customer leads per month
Qualified customer leads per month
Our Achievements
in a nutshell
Our Achievements
in a nutshell
With a bold digital strategy, we helped Ab durch die Hecke modernize its brand and stand out in the German landscaping industry. Our targeted recruitment campaign brought in skilled professionals, while optimized content marketing consistently generates high-quality leads. By breaking industry norms and leveraging social media, we positioned the company for sustainable growth and a stronger market presence.
With a bold digital strategy, we helped Ab durch die Hecke modernize its brand and stand out in the German landscaping industry. Our targeted recruitment campaign brought in skilled professionals, while optimized content marketing consistently generates high-quality leads. By breaking industry norms and leveraging social media, we positioned the company for sustainable growth and a stronger market presence.
Building Brand Awareness
Building Brand Awareness
Social Media Content
Creating a well-founded and consistent upload strategy involves careful planning and forecasting relevant topics. Being able to adapt quickly and move with trends was fundamental in forming a loyal and engaged audience. Additionally, targeted performance marketing on Meta boosted reach and engagement, connecting us with relevant industry stakeholders.
Creating a well-founded and consistent upload strategy involves careful planning and forecasting relevant topics. Being able to adapt quickly and move with trends was fundamental in forming a loyal and engaged audience. Additionally, targeted performance marketing on Meta boosted reach and engagement, connecting us with relevant industry stakeholders.
Establishing Partnerships
Through our successfull recruiting campaing not only did we receive attention from potential employees but also from key industry players. Among these was STIHL® Germany. Known as the developer and largest manufacturer of the modern-day chainsaw, Ab durch die Hecke is among the few "Business Influencers" and engaged in various marketing initiatives with the brand.
Optimizing Website
Various studies show that Individuals are more likely to support Human-brands in their imagery as people have a fundamental need to form and sustain relationships. Driven by this we opted to overhaul the online presence of Ab durch die Hecke and feature various contributors to create a personal bond between the visitor and the brand. To further support this initiative, we executed targeted search engine performance marketing campaigns, ensuring the brand's visibility to those actively seeking landscaping services.
Various studies show that Individuals are more likely to support Human-brands in their imagery as people have a fundamental need to form and sustain relationships. Driven by this we opted to overhaul the online presence of Ab durch die Hecke and feature various contributors to create a personal bond between the visitor and the brand. To further support this initiative, we executed targeted search engine performance marketing campaigns, ensuring the brand's visibility to those actively seeking landscaping services.
Recruitment
Recruitment
To scale their operations and meet growing demand, the management of Ab durch die Hecke recognized the need to expand their team. In an industry facing a shortage of skilled workers, this decision required a strategic approach to attract, recruit, and onboard the right talent, ensuring the business could grow sustainably.
Our Achievements
Applications
Accumulated organic views throughout campaign duration
Qualified Hires
The Campaign
The target audience were fully trained landscapers with at least 2 years of practical experince. Through a well-developed employee persona analysis we were able to distinguish between five major employee groups of which two were of high relevance for our client. The analysis allowed us to highlight the pain points and desires of each persona and target them accordingly. As Social Media natives we recognized the potential of a Meta centred campaign to engage with the Padawan.
The Wise One
The Wise One
The Wise One, as we like to call him, is a seasoned professional who has spent most of his life in construction. At 43, he’s built everything from parking lots to meticulously crafted Japanese Zen gardens. What he may lack in formal education, he more than makes up for with decades of hands-on experience. When he's not swinging his hammer, you’ll find him scrolling through Facebook or kicking back on the couch with a cold one, admiring the most stunning garden in the entire neighborhood. But years in the landscaping business have left their dirty marks on him (no pun intended). After dealing with disrespectful bosses and unreliable paychecks, the Wise One is looking for something more: a place where he can put his skills to work without breaking his back, where respect comes standard, and where he doesn’t have to count the days until the next payday. A place to call his professional home as he looks toward a well-earned, peaceful retirement.
The Padawan
The Padawan has just wrapped up his vocational education in landscaping and embarked on his first job in the industry. Eager to grow, he’s learning the ropes from his favorite coworker—someone with a real passion for crafting natural stone terraces. But being one of the youngest in the company comes with its challenges. Instead of mentorship, he often faces backlash from older, more experienced landscapers who treat him like a human excavator rather than a valued team member. The Padawan dreams of working in a company where people share his mindset—a place driven by fresh ideas and a desire to break free from outdated industry norms. He’s looking for respect, appreciation, and the chance to take on bigger challenges alongside a team that’s just as motivated as he is to make a difference.
The Padawan
The Wise One
The Wise One
The Wise One, as we like to call him, is a seasoned professional who has spent most of his life in construction. At 43, he’s built everything from parking lots to meticulously crafted Japanese Zen gardens. What he may lack in formal education, he more than makes up for with decades of hands-on experience. When he's not swinging his hammer, you’ll find him scrolling through Facebook or kicking back on the couch with a cold one, admiring the most stunning garden in the entire neighborhood. But years in the landscaping business have left their dirty marks on him (no pun intended). After dealing with disrespectful bosses and unreliable paychecks, the Wise One is looking for something more: a place where he can put his skills to work without breaking his back, where respect comes standard, and where he doesn’t have to count the days until the next payday. A place to call his professional home as he looks toward a well-earned, peaceful retirement.
The Padawan
The Padawan has just wrapped up his vocational education in landscaping and embarked on his first job in the industry. Eager to grow, he’s learning the ropes from his favorite coworker—someone with a real passion for crafting natural stone terraces. But being one of the youngest in the company comes with its challenges. Instead of mentorship, he often faces backlash from older, more experienced landscapers who treat him like a human excavator rather than a valued team member. The Padawan dreams of working in a company where people share his mindset—a place driven by fresh ideas and a desire to break free from outdated industry norms. He’s looking for respect, appreciation, and the chance to take on bigger challenges alongside a team that’s just as motivated as he is to make a difference.
The Padawan
The Wise One
The Wise One
The Wise One, as we like to call him, is a seasoned professional who has spent most of his life in construction. At 43, he’s built everything from parking lots to meticulously crafted Japanese Zen gardens. What he may lack in formal education, he more than makes up for with decades of hands-on experience. When he's not swinging his hammer, you’ll find him scrolling through Facebook or kicking back on the couch with a cold one, admiring the most stunning garden in the entire neighborhood. But years in the landscaping business have left their dirty marks on him (no pun intended). After dealing with disrespectful bosses and unreliable paychecks, the Wise One is looking for something more: a place where he can put his skills to work without breaking his back, where respect comes standard, and where he doesn’t have to count the days until the next payday. A place to call his professional home as he looks toward a well-earned, peaceful retirement.
The Padawan
The Padawan has just wrapped up his vocational education in landscaping and embarked on his first job in the industry. Eager to grow, he’s learning the ropes from his favorite coworker—someone with a real passion for crafting natural stone terraces. But being one of the youngest in the company comes with its challenges. Instead of mentorship, he often faces backlash from older, more experienced landscapers who treat him like a human excavator rather than a valued team member. The Padawan dreams of working in a company where people share his mindset—a place driven by fresh ideas and a desire to break free from outdated industry norms. He’s looking for respect, appreciation, and the chance to take on bigger challenges alongside a team that’s just as motivated as he is to make a difference.
The Padawan
The Wise One
The Wise One
The Wise One, as we like to call him, is a seasoned professional who has spent most of his life in construction. At 43, he’s built everything from parking lots to meticulously crafted Japanese Zen gardens. What he may lack in formal education, he more than makes up for with decades of hands-on experience. When he's not swinging his hammer, you’ll find him scrolling through Facebook or kicking back on the couch with a cold one, admiring the most stunning garden in the entire neighborhood. But years in the landscaping business have left their dirty marks on him (no pun intended). After dealing with disrespectful bosses and unreliable paychecks, the Wise One is looking for something more: a place where he can put his skills to work without breaking his back, where respect comes standard, and where he doesn’t have to count the days until the next payday. A place to call his professional home as he looks toward a well-earned, peaceful retirement.
The Padawan
The Padawan has just wrapped up his vocational education in landscaping and embarked on his first job in the industry. Eager to grow, he’s learning the ropes from his favorite coworker—someone with a real passion for crafting natural stone terraces. But being one of the youngest in the company comes with its challenges. Instead of mentorship, he often faces backlash from older, more experienced landscapers who treat him like a human excavator rather than a valued team member. The Padawan dreams of working in a company where people share his mindset—a place driven by fresh ideas and a desire to break free from outdated industry norms. He’s looking for respect, appreciation, and the chance to take on bigger challenges alongside a team that’s just as motivated as he is to make a difference.
The Padawan
The Padawan
The Padawan has just wrapped up his vocational education in landscaping and embarked on his first job in the industry. Eager to grow, he’s learning the ropes from his favorite coworker—someone with a real passion for crafting natural stone terraces. But being one of the youngest in the company comes with its challenges. Instead of mentorship, he often faces backlash from older, more experienced landscapers who treat him like a human excavator rather than a valued team member. The Padawan dreams of working in a company where people share his mindset—a place driven by fresh ideas and a desire to break free from outdated industry norms. He’s looking for respect, appreciation, and the chance to take on bigger challenges alongside a team that’s just as motivated as he is to make a difference.
The Padawan
The Wise One
The Wise One
The Wise One, as we like to call him, is a seasoned professional who has spent most of his life in construction. At 43, he’s built everything from parking lots to meticulously crafted Japanese Zen gardens. What he may lack in formal education, he more than makes up for with decades of hands-on experience. When he's not swinging his hammer, you’ll find him scrolling through Facebook or kicking back on the couch with a cold one, admiring the most stunning garden in the entire neighborhood. But years in the landscaping business have left their dirty marks on him (no pun intended). After dealing with disrespectful bosses and unreliable paychecks, the Wise One is looking for something more: a place where he can put his skills to work without breaking his back, where respect comes standard, and where he doesn’t have to count the days until the next payday. A place to call his professional home as he looks toward a well-earned, peaceful retirement.
The Padawan
The Padawan has just wrapped up his vocational education in landscaping and embarked on his first job in the industry. Eager to grow, he’s learning the ropes from his favorite coworker—someone with a real passion for crafting natural stone terraces. But being one of the youngest in the company comes with its challenges. Instead of mentorship, he often faces backlash from older, more experienced landscapers who treat him like a human excavator rather than a valued team member. The Padawan dreams of working in a company where people share his mindset—a place driven by fresh ideas and a desire to break free from outdated industry norms. He’s looking for respect, appreciation, and the chance to take on bigger challenges alongside a team that’s just as motivated as he is to make a difference.
The Padawan
The Wise One
The Wise One
The Wise One, as we like to call him, is a seasoned professional who has spent most of his life in construction. At 43, he’s built everything from parking lots to meticulously crafted Japanese Zen gardens. What he may lack in formal education, he more than makes up for with decades of hands-on experience. When he's not swinging his hammer, you’ll find him scrolling through Facebook or kicking back on the couch with a cold one, admiring the most stunning garden in the entire neighborhood. But years in the landscaping business have left their dirty marks on him (no pun intended). After dealing with disrespectful bosses and unreliable paychecks, the Wise One is looking for something more: a place where he can put his skills to work without breaking his back, where respect comes standard, and where he doesn’t have to count the days until the next payday. A place to call his professional home as he looks toward a well-earned, peaceful retirement.
The Padawan
The Padawan has just wrapped up his vocational education in landscaping and embarked on his first job in the industry. Eager to grow, he’s learning the ropes from his favorite coworker—someone with a real passion for crafting natural stone terraces. But being one of the youngest in the company comes with its challenges. Instead of mentorship, he often faces backlash from older, more experienced landscapers who treat him like a human excavator rather than a valued team member. The Padawan dreams of working in a company where people share his mindset—a place driven by fresh ideas and a desire to break free from outdated industry norms. He’s looking for respect, appreciation, and the chance to take on bigger challenges alongside a team that’s just as motivated as he is to make a difference.
The Padawan
The Wise One
The Wise One
The Wise One, as we like to call him, is a seasoned professional who has spent most of his life in construction. At 43, he’s built everything from parking lots to meticulously crafted Japanese Zen gardens. What he may lack in formal education, he more than makes up for with decades of hands-on experience. When he's not swinging his hammer, you’ll find him scrolling through Facebook or kicking back on the couch with a cold one, admiring the most stunning garden in the entire neighborhood. But years in the landscaping business have left their dirty marks on him (no pun intended). After dealing with disrespectful bosses and unreliable paychecks, the Wise One is looking for something more: a place where he can put his skills to work without breaking his back, where respect comes standard, and where he doesn’t have to count the days until the next payday. A place to call his professional home as he looks toward a well-earned, peaceful retirement.
The Padawan
The Padawan has just wrapped up his vocational education in landscaping and embarked on his first job in the industry. Eager to grow, he’s learning the ropes from his favorite coworker—someone with a real passion for crafting natural stone terraces. But being one of the youngest in the company comes with its challenges. Instead of mentorship, he often faces backlash from older, more experienced landscapers who treat him like a human excavator rather than a valued team member. The Padawan dreams of working in a company where people share his mindset—a place driven by fresh ideas and a desire to break free from outdated industry norms. He’s looking for respect, appreciation, and the chance to take on bigger challenges alongside a team that’s just as motivated as he is to make a difference.
The Padawan
The Wise One
The Wise One
The Wise One, as we like to call him, is a seasoned professional who has spent most of his life in construction. At 43, he’s built everything from parking lots to meticulously crafted Japanese Zen gardens. What he may lack in formal education, he more than makes up for with decades of hands-on experience. When he's not swinging his hammer, you’ll find him scrolling through Facebook or kicking back on the couch with a cold one, admiring the most stunning garden in the entire neighborhood. But years in the landscaping business have left their dirty marks on him (no pun intended). After dealing with disrespectful bosses and unreliable paychecks, the Wise One is looking for something more: a place where he can put his skills to work without breaking his back, where respect comes standard, and where he doesn’t have to count the days until the next payday. A place to call his professional home as he looks toward a well-earned, peaceful retirement.
The Padawan
The Padawan
The Padawan
The Padawan just finished his vocational education program in landscaping and has started his first job in the landscaping business. He is learning a lot through his favourite coworker who has a passion for natural stone terasses. However, being among the youngest in his company, he is also facing a lot of backlash from older and experienced landscapers who abuse him as a human excavator. The Padawan dreams of working in a company with people that share the same mindset and also want to make a change in an industry with stuck structures. He wants to be respected and appreciated for his work and take on bigger challenges with his team.
Expanding service offerings
Expanding service offerings
With a growing demand for specialized landscaping services, Ab durch die Hecke aimed to establish themselves as experts in arborist services, a highly competitive subbranch of treeworkers in the Munich metropolitan area. The challenge was twofold: creating awareness around their new offerings while competing with established players in this niche market.
Our Achievements
Qualified leads per month
Qualified leads per month
Total website traffic increase
within 3 months
Ad Rank score
Chris is the arboritst team lead of Ab durch die Hecke! Once a professional chef, he turned around his career to become a certified arborist with the European Treeworker certification, allowing him to work in highly complex and tricky situations. Currently, Chris and his team are working trees in the metropolitan area of Munich and have succesfully completed various B2B and B2C projects.
Leveraging
Google Ads
Leveraging
Google Ads
In order to establish the Ab durch die Hecke as a competitive player in the subbranch of Arborists it was important to lay the groundwork first to build trust and convey expertise. This entailed a foundational website content strategy which could then be leveraged through performance marketing means.
This is what they say
This is what they say
This is what they say
Remy Lützkendorf
Remy Lützkendorf
Remy Lützkendorf
Remy Lützkendorf
"FRAEM really helped us excel in what we do and show our target audience what distinguishes us from other landscaping businesses. We are excited to see how we can drive our growth with other initiatives in the future!
"FRAEM really helped us excel in what we do and show our target audience what distinguishes us from other landscaping businesses. We are excited to see how we can drive our growth with other initiatives in the future!
Remy Lützkendorf
"FRAEM® really helped us excel in what we do and show our target audience what distinguishes us from other landscaping businesses. We are excited to see how we can drive our growth with other initiatives in the future!"
Ready to elevate your brand?
Reach out to us!
Ready to elevate your brand?
Reach out to us!
Ready to elevate your brand?
Reach out to us!
Nikkan & Soli Managing Directors
Nikkan & Soli Managing Directors
Nikkan & Soli Managing Directors
