With over 20 locations across Germany, Endress is a leading specialist retailer for professional garden and municipal equipment. Renowned for servicing chainsaws, lawnmowers, and municipal tractors, Endress supports B2B customers with premium equipment and dependable maintenance services. Their extensive portfolio of top brands and products ensures businesses are equipped to operate efficiently and effectively.

Spatial Audio immerses you in Dolby Atmos, 5.1, or 7.1 surround sound that feels like it's coming from every direction. Connect HomePod for three-dimensional audio that places you right in the middle of the action. Or connect AirPods for a personal theater experience with sound that automatically adjusts to stay centered on the TV even if you move around the room.

Enhance Dialogue pulls spoken words forward, whether you listen through your built-in TV speakers, HomePod, AirPods, Bluetooth speakers, or receivers. So even whispers are heard more clearly amid the music and background sounds of your favorite movies and shows — making a truly immersive home theater experience sound even better.

Images Movement

Text Appear

Tailored Marketing Solutions

Building brand recognition

Recruiting skilled personnel

Online-shop optimization

Tailored Marketing Solutions

Unhiding the hidden
champion

How FRAEM® supports Endress maintain awareness in an established but fragmented industry

Industry Challenges

The garden and municipal equipment retail sector is undergoing rapid changes driven by digitalization, workforce shortages, and shifting customer behaviors. While the demand for high-quality products and expert services remains strong, overcoming these challenges is key to unlocking growth potential. In close collaboration with the Endress team, we tackled these hurdles head-on, setting new benchmarks for content provision among competitors.

Driving In-Store Traffic

Competitive Pricing Pressure

Attracting Skilled Personnel

Driving In-Store Traffic

Competitive Pricing Pressure

Attracting Skilled Personnel

Driving In-Store Traffic

Competitive Pricing Pressure

Attracting Skilled Personnel

>90K

Views on the most succesfull video

>34

Qualified applications through recruiting campaing

Branches actively involved

Our Achievements
in a nutshell

Building on Endress brick-and-mortar presence, we amplified Endress’s in-store expertise while expanding their reach through digital marketing. Tailored content and locally targeted campaigns attracted new customers and strengthened loyalty, while performance marketing drove foot traffic and bridged the gap between physical and digital touchpoints.

Building Brand
Recognition

Service Expertise

Our Service Expertise videos take viewers behind the scenes to showcase the craftsmanship and professionalism that define Endress. From routine maintenance to solving common issues with specific machines, these videos highlight the dedication and skill of our team. By offering insights into the service process, we build trust and demonstrate the value of our expertise, fostering a deeper connection between our brand and our customers.

Product Expertise

Our Product Expertise videos focus on keeping viewers informed about the latest products in stock, seasonal highlights, and current promotions. By showcasing the personal interaction between our sales team and customers, we emphasize the human connection behind every recommendation. These videos are designed to communicate not only the value of the products but also the personalized care and advice that customers can expect at Endress.

Building Brand Recognition

Service Expertise

Product Expertise

Recruitment

To maintain operations across 20 locations and a workforce of over 300 employees, Endress faces the ongoing challenge of recruiting skilled and motivated individuals. In an industry where talent acquisition is critical, our recruitment campaign focused on aligning new hires with Endress’s culture and approach, ensuring seamless integration into the team and the ability to uphold the company’s high standards of service and expertise.

Our Achievements

>50

Applications

+300K

Views throughout campaign duration

Qualified Hires

The Campaign

The recruitment campaign focused on two key roles essential to Endress’s operations: skilled sales professionals with a talent for customer engagement and mechanics driven by a passion for mechanical systems and problem-solving. Working closely with the Endress management team, we identified these critical hiring needs and developed targeted strategies to attract top candidates. Through a deep understanding of each group’s motivations and pain points, we created a data-driven campaign that leveraged Meta platforms to effectively connect with these audiences, ensuring a steady pipeline of qualified and motivated applicants.

Guido
Guido
Meet Guido, inspired by the spirited character from Disney's Cars. Guido is a 23-year-old mechanic with a passion for engineering that started before he could walk. His first words might as well have been, "4.2L Audi V8". After completing his vocational training, Guido has amassed five years of hands-on experience as a mechanic. But his day job is just the beginning—at home, five personal projects are waiting for his expert touch, ranging from restoring reliable 1960s diesel engines to perfecting the chip tuning on his daily driver. Guido thrives on challenges, tweaking ignition and fuel maps to squeeze every ounce of performance from his machines. While Guido’s heart beats for cars, he craves more than just routine "part-replacement" work. He’s driven by a need to tinker, experiment, and expand his understanding of mechanical systems across a variety of equipment. Ambitious and deeply curious, Guido is always looking for opportunities to challenge himself and grow his skills.
The Wolf
Jordan (aka The Wolf), is an ambitious and personable salesperson inspired by the charisma and tenacity of Jordan Belfort from The Wolf of Wall Street. Growing up as the son of a hardworking construction worker, Jordan saw firsthand the value of tools and equipment that could make tough jobs easier and more efficient. This upbringing instilled in him a deep respect for craftsmanship and a natural ability to connect with people who work with their hands. Now 28, Jordan is the epitome of a born salesperson— he could sell ice to an Inuit in the Arctic and make it sound like a once-in-a-lifetime deal. He knows how to tailor his pitch to each client, whether it’s a seasoned professional looking for a reliable Tractor or a business owner needing efficient gardening tools. For Jordan, selling isn’t about pushing products; it’s about understanding the customer’s needs and presenting solutions that add real value. Selling high-quality name brands makes him confident in his sales approach and helps create long-term value for his customers.
The Wolf
Guido
Guido
Meet Guido, inspired by the spirited character from Disney's Cars. Guido is a 23-year-old mechanic with a passion for engineering that started before he could walk. His first words might as well have been, "4.2L Audi V8". After completing his vocational training, Guido has amassed five years of hands-on experience as a mechanic. But his day job is just the beginning—at home, five personal projects are waiting for his expert touch, ranging from restoring reliable 1960s diesel engines to perfecting the chip tuning on his daily driver. Guido thrives on challenges, tweaking ignition and fuel maps to squeeze every ounce of performance from his machines. While Guido’s heart beats for cars, he craves more than just routine "part-replacement" work. He’s driven by a need to tinker, experiment, and expand his understanding of mechanical systems across a variety of equipment. Ambitious and deeply curious, Guido is always looking for opportunities to challenge himself and grow his skills.
The Wolf
Jordan (aka The Wolf), is an ambitious and personable salesperson inspired by the charisma and tenacity of Jordan Belfort from The Wolf of Wall Street. Growing up as the son of a hardworking construction worker, Jordan saw firsthand the value of tools and equipment that could make tough jobs easier and more efficient. This upbringing instilled in him a deep respect for craftsmanship and a natural ability to connect with people who work with their hands. Now 28, Jordan is the epitome of a born salesperson— he could sell ice to an Inuit in the Arctic and make it sound like a once-in-a-lifetime deal. He knows how to tailor his pitch to each client, whether it’s a seasoned professional looking for a reliable Tractor or a business owner needing efficient gardening tools. For Jordan, selling isn’t about pushing products; it’s about understanding the customer’s needs and presenting solutions that add real value. Selling high-quality name brands makes him confident in his sales approach and helps create long-term value for his customers.
The Wolf
Guido
Guido
Meet Guido, inspired by the spirited character from Disney's Cars. Guido is a 23-year-old mechanic with a passion for engineering that started before he could walk. His first words might as well have been, "4.2L Audi V8". After completing his vocational training, Guido has amassed five years of hands-on experience as a mechanic. But his day job is just the beginning—at home, five personal projects are waiting for his expert touch, ranging from restoring reliable 1960s diesel engines to perfecting the chip tuning on his daily driver. Guido thrives on challenges, tweaking ignition and fuel maps to squeeze every ounce of performance from his machines. While Guido’s heart beats for cars, he craves more than just routine "part-replacement" work. He’s driven by a need to tinker, experiment, and expand his understanding of mechanical systems across a variety of equipment. Ambitious and deeply curious, Guido is always looking for opportunities to challenge himself and grow his skills.
The Wolf
Jordan (aka The Wolf), is an ambitious and personable salesperson inspired by the charisma and tenacity of Jordan Belfort from The Wolf of Wall Street. Growing up as the son of a hardworking construction worker, Jordan saw firsthand the value of tools and equipment that could make tough jobs easier and more efficient. This upbringing instilled in him a deep respect for craftsmanship and a natural ability to connect with people who work with their hands. Now 28, Jordan is the epitome of a born salesperson— he could sell ice to an Inuit in the Arctic and make it sound like a once-in-a-lifetime deal. He knows how to tailor his pitch to each client, whether it’s a seasoned professional looking for a reliable Tractor or a business owner needing efficient gardening tools. For Jordan, selling isn’t about pushing products; it’s about understanding the customer’s needs and presenting solutions that add real value. Selling high-quality name brands makes him confident in his sales approach and helps create long-term value for his customers.
The Wolf
Guido
Guido
Meet Guido, inspired by the spirited character from Disney's Cars. Guido is a 23-year-old mechanic with a passion for engineering that started before he could walk. His first words might as well have been, "4.2L Audi V8". After completing his vocational training, Guido has amassed five years of hands-on experience as a mechanic. But his day job is just the beginning—at home, five personal projects are waiting for his expert touch, ranging from restoring reliable 1960s diesel engines to perfecting the chip tuning on his daily driver. Guido thrives on challenges, tweaking ignition and fuel maps to squeeze every ounce of performance from his machines. While Guido’s heart beats for cars, he craves more than just routine "part-replacement" work. He’s driven by a need to tinker, experiment, and expand his understanding of mechanical systems across a variety of equipment. Ambitious and deeply curious, Guido is always looking for opportunities to challenge himself and grow his skills.
The Wolf
Jordan (aka The Wolf), is an ambitious and personable salesperson inspired by the charisma and tenacity of Jordan Belfort from The Wolf of Wall Street. Growing up as the son of a hardworking construction worker, Jordan saw firsthand the value of tools and equipment that could make tough jobs easier and more efficient. This upbringing instilled in him a deep respect for craftsmanship and a natural ability to connect with people who work with their hands. Now 28, Jordan is the epitome of a born salesperson— he could sell ice to an Inuit in the Arctic and make it sound like a once-in-a-lifetime deal. He knows how to tailor his pitch to each client, whether it’s a seasoned professional looking for a reliable Tractor or a business owner needing efficient gardening tools. For Jordan, selling isn’t about pushing products; it’s about understanding the customer’s needs and presenting solutions that add real value. Selling high-quality name brands makes him confident in his sales approach and helps create long-term value for his customers.
The Wolf

Guido
Guido
Meet Guido, inspired by the spirited character from Disney's Cars. Guido is a 23-year-old mechanic with a passion for engineering that started before he could walk. His first words might as well have been, "4.2L Audi V8". After completing his vocational training, Guido has amassed five years of hands-on experience as a mechanic. But his day job is just the beginning—at home, five personal projects are waiting for his expert touch, ranging from restoring reliable 1960s diesel engines to perfecting the chip tuning on his daily driver. Guido thrives on challenges, tweaking ignition and fuel maps to squeeze every ounce of performance from his machines. While Guido’s heart beats for cars, he craves more than just routine "part-replacement" work. He’s driven by a need to tinker, experiment, and expand his understanding of mechanical systems across a variety of equipment. Ambitious and deeply curious, Guido is always looking for opportunities to challenge himself and grow his skills.
The Wolf
Jordan (aka The Wolf), is an ambitious and personable salesperson inspired by the charisma and tenacity of Jordan Belfort from The Wolf of Wall Street. Growing up as the son of a hardworking construction worker, Jordan saw firsthand the value of tools and equipment that could make tough jobs easier and more efficient. This upbringing instilled in him a deep respect for craftsmanship and a natural ability to connect with people who work with their hands. Now 28, Jordan is the epitome of a born salesperson— he could sell ice to an Inuit in the Arctic and make it sound like a once-in-a-lifetime deal. He knows how to tailor his pitch to each client, whether it’s a seasoned professional looking for a reliable Tractor or a business owner needing efficient gardening tools. For Jordan, selling isn’t about pushing products; it’s about understanding the customer’s needs and presenting solutions that add real value. Selling high-quality name brands makes him confident in his sales approach and helps create long-term value for his customers.
The Wolf
Guido
Guido
Meet Guido, inspired by the spirited character from Disney's Cars. Guido is a 23-year-old mechanic with a passion for engineering that started before he could walk. His first words might as well have been, "4.2L Audi V8". After completing his vocational training, Guido has amassed five years of hands-on experience as a mechanic. But his day job is just the beginning—at home, five personal projects are waiting for his expert touch, ranging from restoring reliable 1960s diesel engines to perfecting the chip tuning on his daily driver. Guido thrives on challenges, tweaking ignition and fuel maps to squeeze every ounce of performance from his machines. While Guido’s heart beats for cars, he craves more than just routine "part-replacement" work. He’s driven by a need to tinker, experiment, and expand his understanding of mechanical systems across a variety of equipment. Ambitious and deeply curious, Guido is always looking for opportunities to challenge himself and grow his skills.
The Wolf
Jordan (aka The Wolf), is an ambitious and personable salesperson inspired by the charisma and tenacity of Jordan Belfort from The Wolf of Wall Street. Growing up as the son of a hardworking construction worker, Jordan saw firsthand the value of tools and equipment that could make tough jobs easier and more efficient. This upbringing instilled in him a deep respect for craftsmanship and a natural ability to connect with people who work with their hands. Now 28, Jordan is the epitome of a born salesperson— he could sell ice to an Inuit in the Arctic and make it sound like a once-in-a-lifetime deal. He knows how to tailor his pitch to each client, whether it’s a seasoned professional looking for a reliable Tractor or a business owner needing efficient gardening tools. For Jordan, selling isn’t about pushing products; it’s about understanding the customer’s needs and presenting solutions that add real value. Selling high-quality name brands makes him confident in his sales approach and helps create long-term value for his customers.
The Wolf
Guido
Guido
Meet Guido, inspired by the spirited character from Disney's Cars. Guido is a 23-year-old mechanic with a passion for engineering that started before he could walk. His first words might as well have been, "4.2L Audi V8". After completing his vocational training, Guido has amassed five years of hands-on experience as a mechanic. But his day job is just the beginning—at home, five personal projects are waiting for his expert touch, ranging from restoring reliable 1960s diesel engines to perfecting the chip tuning on his daily driver. Guido thrives on challenges, tweaking ignition and fuel maps to squeeze every ounce of performance from his machines. While Guido’s heart beats for cars, he craves more than just routine "part-replacement" work. He’s driven by a need to tinker, experiment, and expand his understanding of mechanical systems across a variety of equipment. Ambitious and deeply curious, Guido is always looking for opportunities to challenge himself and grow his skills.
The Wolf
Jordan (aka The Wolf), is an ambitious and personable salesperson inspired by the charisma and tenacity of Jordan Belfort from The Wolf of Wall Street. Growing up as the son of a hardworking construction worker, Jordan saw firsthand the value of tools and equipment that could make tough jobs easier and more efficient. This upbringing instilled in him a deep respect for craftsmanship and a natural ability to connect with people who work with their hands. Now 28, Jordan is the epitome of a born salesperson— he could sell ice to an Inuit in the Arctic and make it sound like a once-in-a-lifetime deal. He knows how to tailor his pitch to each client, whether it’s a seasoned professional looking for a reliable Tractor or a business owner needing efficient gardening tools. For Jordan, selling isn’t about pushing products; it’s about understanding the customer’s needs and presenting solutions that add real value. Selling high-quality name brands makes him confident in his sales approach and helps create long-term value for his customers.
The Wolf
Guido
Guido
Meet Guido, inspired by the spirited character from Disney's Cars. Guido is a 23-year-old mechanic with a passion for engineering that started before he could walk. His first words might as well have been, "4.2L Audi V8". After completing his vocational training, Guido has amassed five years of hands-on experience as a mechanic. But his day job is just the beginning—at home, five personal projects are waiting for his expert touch, ranging from restoring reliable 1960s diesel engines to perfecting the chip tuning on his daily driver. Guido thrives on challenges, tweaking ignition and fuel maps to squeeze every ounce of performance from his machines. While Guido’s heart beats for cars, he craves more than just routine "part-replacement" work. He’s driven by a need to tinker, experiment, and expand his understanding of mechanical systems across a variety of equipment. Ambitious and deeply curious, Guido is always looking for opportunities to challenge himself and grow his skills.
The Wolf
Jordan (aka The Wolf), is an ambitious and personable salesperson inspired by the charisma and tenacity of Jordan Belfort from The Wolf of Wall Street. Growing up as the son of a hardworking construction worker, Jordan saw firsthand the value of tools and equipment that could make tough jobs easier and more efficient. This upbringing instilled in him a deep respect for craftsmanship and a natural ability to connect with people who work with their hands. Now 28, Jordan is the epitome of a born salesperson— he could sell ice to an Inuit in the Arctic and make it sound like a once-in-a-lifetime deal. He knows how to tailor his pitch to each client, whether it’s a seasoned professional looking for a reliable Tractor or a business owner needing efficient gardening tools. For Jordan, selling isn’t about pushing products; it’s about understanding the customer’s needs and presenting solutions that add real value. Selling high-quality name brands makes him confident in his sales approach and helps create long-term value for his customers.
The Wolf

Guido

Guido

Meet Guido, inspired by the spirited character from Disney's Cars. Guido is a 23-year-old mechanic with a passion for engineering that started before he could walk. His first words might as well have been, "4.2L Audi V8." After completing his vocational training, Guido has amassed five years of hands-on experience as a mechanic. But his day job is just the beginning—at home, five personal projects are waiting for his expert touch, ranging from restoring reliable 1960s diesel engines to perfecting the chip tuning on his daily driver. Guido thrives on challenges, tweaking ignition and fuel maps to squeeze every ounce of performance from his machines. While Guido’s heart beats for cars, he craves more than just routine "part-replacement" work. He’s driven by a need to tinker, experiment, and expand his understanding of mechanical systems across a variety of equipment. Ambitious and deeply curious, Guido is always looking for opportunities to challenge himself and grow his skills.

Onlineshop optimization

In today’s competitive landscape, relying solely on online sales risks intensifying price wars and undermining long-term business sustainability. We identified an opportunity to turn their onlineshop into a tool for driving in-store traffic, leveraging their strong brick-and-mortar market presence in Southern Germany. To address this, we restructured the entire SEA (Search Engine Advertising) approach, focusing on metropolitan areas where Endress’s reputation could be further leveraged.

Our Achievements

50%

Increase in Page visitors

+200%

Click-Through-Rate (CTR)

Ad Rank score

Driving Traffic Through Social Media

To amplify Endress’s online presence and drive meaningful traffic to their website, we strategically harnessed the power of social media. By creating engaging and value-driven content tailored to Endress’s target audience, we turned their social media platforms into dynamic channels for attracting and converting users.

Leveraging
Google Ads

Our campaign emphasized Endress’s core competencies, such as expert service, high-quality products, and in-store experiences, while strategically targeting metropolitan areas to attract new customers. By refining keywords, optimizing ad copy, and focusing on high-intent searches, we ensured that Endress’s ads resonated with their audience and encouraged meaningful engagement.

This is what they say

Enrico Kapinos

Enrico Kapinos

Enrico Kapinos

Enrico Kapinos

"We realized that traditional advertising was no longer delivering the results it once had, prompting us to rethink our approach. Collaborating with FRAEM helped us see marketing from a fresh perspective, enabling us to leverage the strengths and reputation we’ve built over the past 50+ years. Their innovative strategies and tailored solutions have been instrumental in helping us adapt to changing market dynamics while staying true to our core values."