Content creation is often seen as a technical process—one that requires planning, strategy, and execution. However, there’s an essential element that is overlooked: fun.

Whether it’s short-form videos on TikTok and Instagram or long-form brand storytelling, video content is now the gold standard in content marketing.

These bite-sized videos, often no longer than 60 seconds, are ideal for capturing attention in a fast-paced digital landscape where consumers crave quick, digestible content.

With the digital landscape evolving rapidly, even the most established craft businesses need to adapt to new content strategies to stay competitive.

In an increasingly digital world, where brands compete for attention across countless platforms, human-centered content has emerged as a key differentiator.