Whether it’s short-form videos on TikTok and Instagram or long-form brand storytelling, video content is now the gold standard in content marketing.
In today’s fast-paced digital world, businesses that fail to adopt video marketing risk falling behind. Video content has exploded across digital platforms, and it has become the most powerful tool for engaging audiences, building brand awareness, and driving sales. Whether it’s short-form videos on TikTok and Instagram or long-form brand storytelling, video content is now the gold standard in content marketing. In this post, we’ll explore why video marketing has become indispensable for businesses and why embracing it is essential for growth.
The Explosive Growth of Video Marketing Across All Platforms
Video content has taken over the internet, and the numbers don’t lie. Research shows that by 2022, video made up 82% of all internet traffic globally. Platforms like YouTube, Instagram, TikTok, and Facebook have rapidly shifted to video-first strategies, with even social networks like LinkedIn seeing a significant rise in video engagement. As audiences spend more time watching videos on these platforms, businesses can no longer ignore the need to integrate video into their marketing strategies.
For established brands, especially those that haven’t yet tapped into the full potential of video, this is a key moment to reevaluate their approach. Video’s ability to communicate a message quickly, entertain, and educate all at once makes it a more effective tool than traditional text-based or image-based content. Brands must recognize this shift and embrace the video trend before their competitors do.
Statistics That Prove Video Dominance
Higher Engagement: Social video generates 1200% more shares than text and image content combined.
Increased Conversion: Including a video on landing pages can increase conversion rates by up to 80%.
Consumer Preference: 86% of consumers say they want to see more video content from brands.
These statistics demonstrate that video isn’t just a passing trend—it’s a fundamental shift in how audiences engage with content. The growing consumer preference for video is reshaping the way businesses communicate with their customers, and brands that haven’t embraced video are missing out on substantial opportunities.
(Related post: The Shift to Short-Form Content: Reaching Audiences on Instagram, TikTok, and YouTube Shorts – Learn how short-form video is transforming the digital landscape.)
The Power of Video to Build Brand Awareness
One of the most valuable aspects of video marketing is its ability to build brand awareness. Videos allow businesses to tell their story in a compelling and engaging way, making it easier for audiences to remember and relate to their brand. Compared to static content like images or text, video offers a more immersive experience, combining visuals, sound, and storytelling to create a lasting impression.
Why Video Stands Out
Video has a unique power to communicate emotions and stories that resonate deeply with viewers. Whether it’s a behind-the-scenes look at the company, customer testimonials, or product demonstrations, video offers a multidimensional experience that traditional content simply cannot match. This emotional connection is crucial for building brand awareness because people remember how a brand made them feel.
For established companies, especially those in industries like crafts and trades that may have relied on more traditional forms of advertising, video offers a fresh way to modernize and elevate their brand. By showcasing their products or services through authentic, human-centered videos, they can connect with new, younger audiences while maintaining the trust of their existing customers.
Brand Consistency Through Video
Another key aspect of video marketing is the ability to maintain consistency across platforms. When done well, video can convey the same tone, message, and visual style across different platforms—from Instagram Reels to YouTube videos. This consistency helps reinforce brand identity and increases brand recall.
A well-crafted video is more than just an advertisement—it’s a tool for storytelling that can effectively communicate your brand’s values and vision. For businesses looking to stay relevant, video is the perfect medium to breathe new life into their content strategy.
(Related post: Crafting Engaging Content for the Craft and Trade Sector – Discover how traditional industries are evolving their content strategies with video.)
Engaging Audiences: Why Video Outperforms Other Content Types
When it comes to engagement, video outperforms all other types of content. One of the main reasons for this is that video taps into human psychology. As humans, we are naturally drawn to motion and storytelling, making video the most captivating content format available. Studies show that people are much more likely to remember information when it’s presented in a video format compared to text or images. This makes video an incredibly effective tool for conveying important information in a memorable way.
The Human Psychology Behind Video Engagement
Our brains are wired to pay more attention to moving images and sound. This is why video grabs attention faster than a static image or a block of text. Moreover, video creates a narrative flow that keeps people engaged from beginning to end. Whether it’s a 30-second Instagram Reel or a longer explainer video, the combination of visuals, sound, and storytelling holds the viewer's attention and drives engagement.
The Emotional Connection of Video
Beyond the science of attention, video also excels at forging emotional connections with audiences. By using storytelling techniques, businesses can evoke emotions that resonate with viewers, making them more likely to engage with the content and take action. Whether the goal is to make the audience laugh, feel inspired, or learn something new, video is a versatile medium that allows businesses to connect with their audience on a deeper level.
For businesses looking to build meaningful relationships with their customers, video is essential. By humanizing their brand and telling stories that matter, businesses can foster loyalty and trust, which ultimately leads to better engagement and conversions.
(Related post: Humans at the Core of Great Marketing Content – Learn why human-centered content is key to successful video marketing.)
ROI: How Video Marketing Delivers Better Results for Businesses
The return on investment (ROI) from video marketing continues to outperform other types of content. Businesses that integrate video into their marketing strategies typically see higher engagement, increased conversions, and improved brand loyalty. In fact, studies from 2023 show that 92% of marketers consider video marketing an essential part of their strategy, with 87% reporting that video gives them a positive ROI. So, how exactly does video marketing deliver such impressive results?
Higher Conversion Rates with Video
Video can significantly boost conversion rates, especially on landing pages and product pages. A well-placed video can increase trust by showcasing a product in action or providing a testimonial that resonates with potential customers. According to Wyzowl’s 2023 State of Video Marketing report, 79% of consumers say they were convinced to buy or download software or an app after watching a brand’s video.
Businesses can leverage this power by creating short explainer videos that break down complex ideas or highlight the benefits of their products. Whether it’s a 30-second product demo or a testimonial reel, these videos can make a huge difference in convincing prospects to take action.
Increased Engagement and Social Sharing
Video marketing doesn’t just drive conversions; it boosts engagement across social platforms. Posts with videos receive 48% more views, and social video generates 1200% more shares than text and image content combined. This higher engagement leads to increased brand exposure, more organic reach, and a stronger connection with audiences.
For businesses that rely on social media to drive awareness, this makes video content indispensable. With algorithms on platforms like Instagram and TikTok prioritizing video content, businesses that regularly produce video have a significant advantage over those that don’t.
(Related post: Fraem’s End-to-End Video Services – Learn how Fraem ensures a seamless video production process from conception to distribution, maximizing your ROI.)
Why Established Brands Must Adapt or Risk Falling Behind
Established brands often have a loyal customer base and strong market presence, but without adapting to the current digital landscape, even the biggest names can lose relevance. Today’s consumers are increasingly digital-first, and video has become their preferred content format. As competition grows fiercer, brands that don’t incorporate video marketing into their strategy are at risk of becoming irrelevant to a new generation of consumers.
The Changing Behavior of Consumers
Over the past decade, consumer behavior has shifted toward mobile-first, video-centric experiences. Studies show that more than 60% of consumers prefer watching a video over reading text when learning about a new product or service. In 2023, short-form videos dominated platforms like TikTok and Instagram Reels, with 88% of marketers confirming that short-form videos are highly effective.
Brands that stick to traditional marketing methods, such as static ads or blog posts without video, may struggle to engage younger audiences. Millennials and Gen Z expect dynamic, visually engaging content, and video is the best way to meet these expectations.
Building Trust and Relevancy with Video
Video helps brands humanize their messaging, which is crucial in today’s trust-driven consumer market. Brands that use video to showcase behind-the-scenes footage, employee stories, or customer testimonials are more likely to build trust with their audience. This connection can differentiate established brands from their competitors and ensure they remain top-of-mind with both current and potential customers.
To stay competitive, businesses need to invest in content that aligns with evolving consumer expectations. Incorporating video into marketing strategies is not just a trend but a necessity in keeping the brand relevant in a fast-moving digital world.
(Related post: The Fun Side of Content Production: Why It Matters – Explore how a collaborative, engaging content production process results in better outcomes for your brand.)
Future Trends in Video Marketing
The future of video marketing holds even more exciting opportunities for businesses to engage audiences in creative and impactful ways. From interactive videos to AI-generated content, the video landscape is rapidly evolving. Brands that want to stay ahead need to embrace emerging trends and technologies that will define the future of content marketing.
Personalized and Interactive Video Experiences
In 2023, personalized videos emerged as a powerful tool to engage audiences on a deeper level. These videos use data to create unique experiences for individual viewers, such as personalized product recommendations or tailored content based on their past interactions with the brand. Companies like Amazon and Spotify have already mastered this approach, using personalized video content to enhance the user experience and drive conversions.
Interactive videos are another trend gaining traction. These videos allow users to engage with the content, making choices that influence the storyline or outcome. This format not only increases engagement but also keeps viewers invested in the content longer, increasing the chances of them taking action. Brands that incorporate these interactive elements will find themselves on the cutting edge of video marketing innovation.
The Rise of Augmented Reality (AR) and Virtual Reality (VR)
AR and VR technologies are making their way into mainstream video marketing strategies. With tools like AR filters on Instagram and Snapchat and VR experiences for immersive product demonstrations, brands are finding new ways to engage with their audiences. These technologies offer an opportunity to create highly memorable experiences that captivate viewers and build brand loyalty.
While AR and VR are still emerging, they are poised to grow rapidly in the coming years. Brands that begin experimenting with these formats now will be well-positioned to leverage them as they become more widely adopted.
Live Streaming and Video Commerce
Another key trend is live streaming, particularly in the context of video commerce. In 2023, live shopping events gained significant popularity, with platforms like YouTube, TikTok, and Instagram offering tools for brands to sell products directly through live video. This trend has been particularly successful in industries like fashion, beauty, and tech, where viewers can interact with hosts, ask questions, and make purchases in real-time.
For brands, live streaming offers a way to create authentic, engaging experiences that drive instant sales. It also allows for direct interaction with customers, building stronger relationships and fostering loyalty.
(Related post: How Fraem Frames Your Vision Perfectly – Learn how Fraem helps businesses stay ahead of future trends in video marketing.)
Ready to Start Your Video Journey? Let Fraem Help!
Video marketing is no longer optional for businesses that want to stay competitive. As consumer preferences shift towards video content, established brands must adapt to meet these new demands. Fraem specializes in creating engaging, human-centered video content that resonates with audiences and delivers measurable results.
Whether you’re looking to build brand awareness, boost engagement, or drive conversions, Fraem’s end-to-end video services can help you achieve your goals. Our team of experts will guide you through the entire process, from planning and production to distribution, ensuring that your brand’s vision is perfectly framed.
Ready to take the next step? Contact Fraem today to discuss how we can elevate your brand with video marketing that stands out.
Frequently Asked Questions!
The Fun Side of Content Production: Why It Matters
Content creation is often seen as a technical process—one that requires planning, strategy, and execution. However, there’s an essential element that is overlooked: fun.
The Shift to Short-Form Content: How to reach your audience
These bite-sized videos, often no longer than 60 seconds, are ideal for capturing attention in a fast-paced digital landscape where consumers crave quick, digestible content.
Crafting Engaging Content for the Craft and Trade Sector
With the digital landscape evolving rapidly, even the most established craft businesses need to adapt to new content strategies to stay competitive.
